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The Value of Data in Mobile Advertising
ADOTAS — Data in any advertising medium is a currency. For advertisers, it is an economic asset that enables them to drive and optimize top-of-funnel, mid-funnel, and bottom-of-funnel performance. For...
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Industry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online...
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IAB Ad Op Summit: Need for speed in ad loads
ADOTAS – “I have never heard a complaint that an ad loaded too fast,” quipped Bryant Mason, principal test manager for Microsoft Advertising, at a panel of the IAB 2009 Ad Operations Summit. Speed may...
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Fox Videos Online Thanks To Brightcove
Fox Entertainment Group (FEG) has partnered up with Brightcove, to provide each FOX network and studio the ability to program and host ad-supported Internet video sites and consumer media campaigns....
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